Mountain West Named a Winner for the 2015 Cynopsis Sports Leaderboard
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COLORADO SPRINGS, Colo. - The Mountain West has been recognized for its excellence in social media execution after being named a winner for the 2015 Cynopsis Sport Leaderboard on Wednesday in conjunction with the 2015 Cynopsis Sports Engagement Summit in New York City. The Cynopsis Sports Leaderboard showcases brands, organizations, leagues and networks and recognizes the best of the best sports social media campaigns throughout the calendar year. It is the only award of its kind to breakout the most prolific, engaging and creative work in this way. Entries were judged on quality of work, creativity, effectiveness and results.
The Mountain West was joined on the 2015 edition of the Cynopsis Sports Leaderboard by the following brands and campaigns:
- Buffalo Wild Wings: B-Dubs Alive Events
- ESPN: Applebee's #TopNeighborhoodPlay
- FedEx and EA Sports: #FedExDeliversMadden
- Golf Channel: Finding #Feherty
- National Basketball Association: NBA Draft Social Media Circuit
- National Hockey League: #MyPlayoffsMoment
- PGA Tour: Catalyst Social Initiative
- Showtime Networks: #MayPac
- Turner Sports: Turner Sports Social
- U.S. Soccer: 2015 Women's World Cup
- WWE: WWE Tough Enough
The Mountain West was recognized in particular for its social media efforts during the league's 2015 Baseball Championship in Reno, Nevada. The Conference contended with inclement weather and needed to find a means to maintain the championship "buzz" on its digital and social media channels. During a rain delay on May 22, the Mountain West Network filmed various skits between Fresno State and New Mexico and produced a video that was first posted to the Conference's Facebook page (located at (Facebook.com/MountainWestConference). Within four days, the video reached over 5.5 million people, including over 1.6 million views and more than 91,000 engagements, audience numbers of which grew organically without any paid promotion. Such numbers have continued to expand, and as of December 1, the video has reached 7,356,416 people, including 2,212,883 views and 121,470 engagements.
Singing in the rain? How about playing in the rain? In advance of their game this morning, check out how Fresno State and New Mexico spent last night's rain delay! #mwPosted by Mountain West Conference on Saturday, May 23, 2015
The Cynopsis Sports Leaderboard honor comes after the Mountain West Network received its second consecutive Emmy Award for technical achievement in July through the Heartland Chapter of the National Academy of Television Arts and Sciences. The MWN, powered by Campus Insiders, provides on-demand video content, as well as broadcasts an unprecedented number of live events from the league's 18 sports. Since its launch in October of 2012, the Mountain West Network has provided fans over 2,200 on-demand videos, while also live-streaming over 3,960 events, including select Conference championships. Over 30.7 million unique viewers from more than 134 countries have tuned into MWN content since the Network's debut.
Mountain West Network content is available at no cost to viewers and is accessible on multiple devices, including desktop and laptop computers, smartphones and tablets. Fans can also download the official mobile application of the Mountain West on their iPhone, iPod Touch, iPad and Android devices. Visit the App Store or Google Play for details on the free applications.
About the Mountain West Conference
From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 17th year, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West membership is comprised of 11 all-sport members: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming. In addition, the University of Hawai‘i and Colorado College participate in the Mountain West as single-sport members in football and women's soccer, respectively. For more information, please visit TheMW.com.
About Cynopsis Media
Launched in April 1997, Cynopsis Media, a division of Access Intelligence, is the publisher of five free trade publications for the television, media, digital and sports TV industries. For more information on the Cynopsis Media family of products, visit Cynopsis.com.