Mountain West Launches TheMW.com
New Conference website to feature enhanced video content and mobile-friendly design
COLORADO SPRINGS, Colo. - The Mountain West, in partnership with SportsLabs, has unveiled a new Conference website, with an emphasis on mobile, social and video. The new site, TheMW.com, provides fans with a more streamlined look on a singular platform that delivers a more user-friendly and interactive experience.
Working in conjunction with the Mountain West Network, Campus Insiders and Volar Video, TheMW.com will prominently showcase hundreds of live sporting events at no charge, as well as an extensive library of on-demand video content. TheMW.com will also enable fans to access highlights, video features and other human-interest stories on MW teams, student-athletes and coaches.
The new MW digital platform will be distributed across multiple devices including desktop web, mobile/tablet web, iPad, and iPhone/Android smartphones. This will allow for easier viewing, navigation and social engagement for Mountain West fans.
In addition to TheMW.com, fans can follow the Mountain West on a multitude of social media platforms. Click HERE to check out the MW's "Social Hub," a full directory that includes Facebook, Twitter, YouTube and Instagram information for the league and its member institutions.
About the Mountain West
From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 15th year, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West is comprised of 11 all-sport members and 12 football-playing institutions: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Hawai‘i (football only), University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming.
SportsLabs was built inside Silver Chalice Ventures, the high growth venture arm of the Chicago White Sox. With the backing of the White Sox and its majority owner, Jerry Reinsdorf, SportsLabs has had the privilege to invest and work with some of the strongest brands and entities in sports and media. SportsLabs Advanced Media Platform (AMP) ingests content from across the sports and media landscapes (e.g. scores & stats, live & on-demand video, social and user generated content, etc.), normalizes that content and then presents it to fans on just about every digital device and platform in the market. SportsLabs market successes and growth are a testament to the successful partnerships and businesses it has built.