Mountain West Partners with Experience for 2014 Reese's MW Men's Basketball Championship

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COLORADO SPRINGS, Colo. - The Mountain West has partnered with Experience ( to provide the opportunity to purchase seat upgrades through fan engagement technology for individuals attending the 2014 Reese's Mountain West Men's Basketball Championships, scheduled for March 12-15 at the Thomas and Mack Center in Las Vegas.

Beginning March 12, fans may visit from their smartphones to opt-in to receive text message notifications when seat upgrades become available at the tournament. Single-game tickets will also be available for purchase via the smartphone app on the day of the game.

In addition, individuals who have purchased all-session ticket packages for the entire tournament will have an opportunity to return any unused men's basketball championship tickets in exchange for Conoco gasoline gift cards and discounted merchandise on the online MW store. The gasoline cards will also be redeemable at Phillips 66 and 76 stations.

"Our continued focus on improving fan engagement at this MW championship has made offering Experience's mobile technology an easy decision," said Gary Walenga, MW Director of Special Projects "Exploring unique ways to reach our dedicated Conference fans and empowering them with access to ticket upgrades is significant for them and for the Mountain West. We anticipate expanding upon this idea in the future and offering other premium seating opportunities and experiences for future Mountain West basketball championships."

"The Mountain West is a tremendous partner," noted Ben Ackerman, Experience President, "and they are leveraging Experience's technology in a unique way to appeal to multiple groups of fans throughout the tournament. We look forward to working with the conference in the future to ensure fans have fun and make memories."

About the Mountain West
From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 15th year, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West membership is comprised of 11 all-sport members and 12 football-playing institutions: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Hawai‘i (football only), University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming.

About Experience
Experience is the fan experience technology company dedicated to making sure fans have fun at live events. With Experience, fans can create a memory by upgrading their seats or participating in other unique experiences, all from their mobile device. Experience is the official upgrade partner of Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster, enabling their millions of fans access to upgrades and experiences at live events. Learn more by visiting or follow us on Twitter @ExpApp or Facebook at #makeitmemorable.