Rebel Baseball Expands Marketing Plans
Feb. 14, 2012
LAS VEGAS (UNLVRebels.com) - In his first year at the helm of the UNLV Baseball program, head coach Tim Chambers oversaw a team that won 33 games with four all-conference selections. Combine that early success with the reputation of the former Bishop Gorman High School and College of Southern Nevada coach, and there is a distinct buzz in the valley about the upcoming Rebel Baseball season.
It’s that buzz which has led UNLV Athletics to announce the unveiling of an all-new, enhanced marketing effort for the Rebel Baseball program in 2012.
“Based on Coach Chambers’ first season, his initial recruiting class and all of the hard work he and his staff have put in, we felt the time was right for us to ramp up our baseball marketing efforts,” said UNLV Director of Athletics Jim Livengood. “We want the work we put into marketing to match the excellence shown on the field and we think we’re on pace to do that this season.”
Similar to Runnin’ Rebel basketball, this year’s efforts focus on visibility and accessibility. A new television commercial showcasing the ballpark experience has already been released as well as other promotional videos.
In the past, the program has been difficult to follow if you were unable to physically attend. Now, like Rebel football and basketball games, fans may keep up with the action, including most road contests, from home. A live streaming webcast via UNLVRebels.com will bring baseball fans all the action with play-by-play man Marcus Brody and color analyst and former Rebel All-American Eric Nielson. The stream is free and offers fans a radio style broadcast with the added dimension of a press box camera capturing all the action during home games. Currently, the broadcast slate is set to begin with the Rebels home opener versus Cal State Bakersfield on Tuesday, Feb. 28 and continue through to the Mountain West Tournament held in Las Vegas, May 24-27.
“We’re thrilled with the backing we’ve received from the department and can’t wait to get the season started,” said Chambers. “We’ve got a tremendous amount of talent on this team and a lot of the kids are from the Vegas area. Throw in the amazing ballpark experience here and I know fans are going to love coming out to watch us play.”
UNLV also thinks the marketing efforts will lead to an increase at the gate. With season tickets costing just $90 for 29 home games, Rebel Baseball is one of the best values in all of Las Vegas. It also provides a terrific night out for families as adult single game tickets are just $8 and kids 12 and under are always free. Weekend mini-plans are just $45 apiece. Additionally, all Tuesday home dates are ‘$2 Tuesdays’ with everything in the ballpark just $2 including admission.
“Rebel Baseball feels a lot like Runnin’ Rebel Basketball did five or six years ago,” said senior associate athletic director D.J. Allen. “Community is high and for good reason. Coach Chambers looks ready to take his team, and program, to another level. With 23 local products on the roster, this really is Las Vegas’ team and fans are embracing them.”
In addition to the in-house promotion done by UNLV, local sports talk station and Runnin’ Rebel flagship ESPN 1100/98.9 has gotten involved. While the full schedule is still to be determined, ESPN will broadcast live from Earl E. Wilson Stadium prior to a handful of select Rebel Baseball contests this year including Opening Night at Earl E. Wilson Stadium on Tuesday, Feb. 28. A full slate of promotional nights is also planned and available online. The Rebels officially open the season at Loyola Marymount Friday, Feb. 17.