TCU Hall of Famer Cash Receives Pioneer Award

July 11, 2012

DALLAS -- Former Horned Frogs great James Cash, Jr. has earned another honor in his prestigious career as he was bestowed with the Pioneer Award from the John McLendon Minority Scholarship Foundation. Cash was presented the award at the John McLendon Minority Athletic Athletics Administrators Hall of Fame Induction at the Hilton Anatole Hotel in Dallas.

The Pioneer Award is presented by the McLendon Foundation to individuals who accomplished minority `firsts' in athletics. Cash was Cash became the first African American student-athlete to earn a scholarship play in the Southwest Conference while lettering for TCU from 1967 through 1969.

Cash, one of only 30 players in TCU history to reach the 1,000-point milestone, finished his career in fifth place on the Frogs' all-time scoring list. He still sits fourth on the program's career rebounding chart with 856, an average of 11.6 boards per game. A product of Terrell High School in Fort Worth, Cash helped the Frogs win the 1967-68 SWC championship and advance to the second round of the NCAA Tournament. He also was a standout in the classroom, earning Academic All-America honors during his stint at TCU, and was later inducted into the TCU Letterman's Hall of Fame in 1984. In 2011, the Horned Frogs welcomed Cash back to Fort Worth for a special ceremony honoring his career.

In addition to his basketball accomplishments as a Frog, Cash put together an accomplished career off the court following his athletic career. After receiving his bachelor's degree in math from TCU and both a master's in computer science and a Ph.D. from Purdue, he became the first African-American Full Professor at the Harvard Business School, where he helped build the school's curriculum in the area of computer-based technology. He later served as chairman of the Harvard M.B.A. program from 1992 to 1995 and senior associate dean for the Harvard Business School Publishing Company from 1998 until his retirement in 2003.

Cash currently is a member of the board of directors of several well-known corporations, including General Electric, Wal-Mart and The Chubb Corporation.  In the past he served on the boards of Alcon Labs, Tandy Corp (later renamed Radio Shack), Microsoft and Knight Ridder, the former owner of the Fort Worth Star-Telegram. He kept true to his basketball roots in 2003, when he joined the group that purchased the Boston Celtics.