100 Days From Home Opener, Nevada Seeing Record Ticket Sales
May 29, 2013
With 100 days remaining until the Nevada football team’s home opener against UC Davis, the athletics department has already sold nearly 1,100 new season tickets for the 2013 season. The figure represents the largest amount of new tickets sold in an offseason by the Wolf Pack.
And there are still more than three months to go before the Wolf Pack opens the Brian Polian era this fall.
“There is so much energy in the community for the Wolf Pack right now because of the addition of Coach Polian and Doug Knuth, our new athletics director,” said Mike Samuels, the department’s associate athletics director for marketing. “When you combine that energy with the largest sales efforts we’ve ever made, you get the record-breaking figures that we are seeing so far. We’re encouraged by these numbers, in terms of new sales, and we’re excited for the season this fall.”
Coming off the best Silver and Blue game in the school’s history, in which more than 4,500 fans came out for the annual spring game in April, Nevada then embarked on it’s annual Wolf Pack Caravans during the month of May. Those provide the ability for fans to meet with Polian and Knuth and hear about the new vision for the football program and the athletics department overall. The caravans started with a capacity crowd at Somersett Country Club and continued on with a stop at Legacy Hall on campus. Stops are scheduled for this week in Fallon and Carson City and next week in Minden.
The additions of Polian and Knuth coupled with the integration of the Wolf Pack’s new ticketing partner, Legends Sales and Marketing, have helped push the sales numbers to new heights thus far. As of May 28, Nevada had sold 1,080 new season tickets since the end of the 2012 season. To put that number in perspective, the largest amount of new season tickets Nevada had ever sold between the end of a season and the end of July was around 200 after the historic 2010 season that ended with a No. 11 national ranking for Colin Kaepernick and the Pack.
Nevada has also seen its season ticket renewal rate for reserved seats come in at a clip of 86 percent thus far.
“These sales numbers are certainly good news, not just for the athletics department as a whole but for the competitive edge of our football program,” Knuth said. “Excitement and energy in the stands is a pivotal part of gameday. This is an exciting time for Nevada.”
This has been the first offseason for the partnership between Nevada and Legends, which is owned by the Dallas Cowboys, New York Yankees and Goldman Sachs. The group is also responsible for seat licenses and suite sales for the San Francisco 49ers at the new Levi’s Stadium, which recently won the bid to play host to the 50th Super Bowl.
With Legends, Nevada now has a seven-person sales team dedicated to enhancing the level of customer service available to Wolf Pack fans by ensuring that every season ticket holder has a personal account representative to communicate with as often as necessary. With that team in place, a true outbound communications effort has been executed and more customers are being reached.
“We knew that in order to grow our season ticket base, we needed to establish a culture of making outbound calls so that we could communicate all that we have to offer to more people," Samuels said. “Those calls are important because we are reaching more people and we are able to educate and inform. It’s eye-opening at times when fans realize that season tickets start at just $90 or that children’s season tickets are available via the Pup Club for just $35.”
Nevada also recently launched a corporate sales campaign, which targets 5,000 local businesses with ticket packages and incentives created to provide those companies with a unique opportunity to attract new clients and personnel and to strengthen the loyalty of existing ones.
Fans wishing to purchase tickets, or who just want to get more information on tickets, pricing, availability or other information, can contact the sales center and get to know their personal sales representative by calling (775) 348-PACK. Fans who purchase online will receive a follow up call from their personal account representative.